For makers
Our series on marketing a craft business without a big budget: photography, social media, Pinterest, newsletters, offline marketing and the free tools that make it all easier. Each post is written for a maker doing everything themselves.
7 articles
Marketing Magic for Makers · 8 min read
Artificial Intelligence (AI) seems to be everywhere right now. Some people swear by it, others avoid it entirely, and social media debates can quickly become heated whenever the…
Marketing Magic for Makers · 9 min read
Great product photos don't need a studio, a fancy camera, or any photo editing skills. Here's how UK makers are taking photos that actually sell - on their phones, by a window, in under 30 minutes per product.
Marketing Magic for Makers · 8 min read
We get it—running a small handmade business means you’re the maker, the marketer, the packer, the photographer and the social media manager (phew!). But what if you could…
Marketing Magic for Makers · 5 min read
A Crafter’s Guide to Real-World Visibility (No TikTok Required) If the word marketing makes you want to hide behind your yarn stash, don’t worry—we’re keeping it fun, friendly,…
Marketing Magic for Makers · 8 min read
Online Marketing Essentials for Makers (Without the Techy Overwhelm) Whether you're stitching, sculpting, or soldering, one thing’s certain—your creativity deserves to be seen. And in today’s world, that…
Marketing Magic for Makers · 3 min read
So, you’ve got a creative spark, a glue gun, and maybe a glitter addiction—what now? Whether you’re a full-time crafter, weekend yarn wizard, or someone who accidentally turned…
Marketing Magic for Makers · 2 min read
Did you know that less than 20% of readers will continue past the headline? Crazy right? Small businesses using online selling platforms often rely heavily on funnelled traffic…
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