Highlights
- Made by EarthKind Apothecary
- From a small business in Wales
Formulated and hand-poured in small batches by EarthKind Apothecary, SerenScent is designed for those who seek purity, transparency, and high efficacy without compromise.
Why Choose SerenScent?
1. Skin Integrity First
Bicarbonate-Free: Most “natural” deodorants use baking soda, which is alkaline and disrupts the skin’s natural pH barrier. For those with eczema, psoriasis, dermatitis, or other inflammatory skin conditions, this is a no-go.
Magnesium-Based: SerenScent uses magnesium sulfate (Epsom salt) for effective odour control without irritation. Magnesium supports over 300 enzyme systems in the body, helps balance hormones, and soothes stressed skin.
2. Plastic-Free, Planet-Loving Packaging
Comes in a 100% biodegradable push-up paper tube no landfill waste, no micro-plastics, no greenwashing.
EarthKind packaging is minimalist but elegant, with a matte black finish and simple paper label to reduce energy use during recycling and avoid unnecessary dyes.
3. No Endocrine Disruptors, Ever
Free from parabens, phthalates, triclosan, synthetic fragrances, alcohols, propylene glycol, and aluminium compounds—all known endocrine disruptors or allergens.
Only clean, whole ingredients that work with your body, not against it.
4. Calming, Non-Invasive Essential Oils
A gentle blend of Eucalyptus and Tea Tree oils for antimicrobial protection without overwhelming sensory systems.
No artificial scents. No perfumes. Just soft, botanical freshness.
5. Safe for Teens, Breastfeeding Parents & Those with Chronic Conditions
This formula meets EU Cosmetic Safety Regulation 1223/2009 and has undergone assessment by a certified chemist (CPSR approved).
Ingredients (INCI + Purpose)
Cocos Nucifera (Coconut Oil) – Naturally antimicrobial, soothes and hydrates skin. Rich in medium-chain fatty acids that inhibit odour-causing bacteria.
Cera Alba (Beeswax) – Provides a firm, glide-friendly texture. Creates a breathable barrier that protects without clogging pores.
Magnesium Sulfate (Epsom Salt) – Absorbs moisture and neutralises odour-causing bacteria. Also helps calm inflammation and reduce irritation.
Maranta Arundinacea (Arrowroot) Powder – Softens the texture and absorbs excess moisture without clogging follicles or triggering dryness.
Eucalyptus Globulus Leaf Oil – Antimicrobial, anti-inflammatory, gently refreshing.
Melaleuca Alternifolia (Tea Tree) Leaf Oil – Powerful natural deodoriser and antibacterial. Also supports wound healing and skin balance.
How It Feels…..
Smooth and glidable, not greasy or chalky.
Absorbs quickly and leaves no residue on clothes.
You’ll feel fresh, clean, and grounded in nature—with zero artificial interference.
EarthKind Apothecary Promise
We’re not in the business of beauty gimmicks. We’re herbalists, mothers, and neurodivergent individuals who understand what it means to read every label, research every ingredient, and need products that do exactly what they say, without side effects.
Every EarthKind creation is:
Free from synthetic stabilisers, fillers, and toxins
Designed for whole-body harmony
Handcrafted with a reverence for nature and science
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