Shopping for handmade products is not always about knowing exactly what you want. Sometimes, you just know what you like.
That is why we have introduced Style Match, a new feature designed to help you discover products with a similar look and feel to the ones you already love.
From one product to a whole aesthetic
When you find something that catches your eye, whether it is a bracelet, art print, candle or home accessory, you can now click the Style Match icon directly on the product.
Behind the scenes, our AI analyses the visual style of that item. It looks at elements such as:
- Colour combinations
- Materials and textures
- Shape and structure
- Overall aesthetic and design details
It then searches across Crafter’s Market to find products with a similar visual style.
The result is a curated set of items that feel like they belong together. Not random suggestions. Not loosely related keywords. Genuine style matches.
Inspired by how people actually shop
Modern shoppers do not always search in neat, specific terms. Often, discovery starts with a single product that feels right.
Major fashion retailers have embraced visual search technology to make this process more intuitive. We have brought that same intelligent discovery to Crafter’s Market, tailored specifically for independent makers and creative businesses.
Style Match makes browsing feel more natural. Instead of typing and refining filters, you can explore visually and follow your taste wherever it leads.
Built to grow with our marketplace
Style Match is powered by intelligent visual analysis, but like anything driven by data, it becomes even more powerful as it learns and as our marketplace expands.
As Crafter’s Market continues to grow, Style Match will have an even broader range of products to work with. Right now, you may occasionally see the odd curveball suggestion. That is simply because we are not operating at the scale of huge global marketplaces, and the pool of available products is naturally more focused and curated.
That said, every new product added to our marketplace strengthens the system. The more styles, colours and designs we host, the smarter and more precise Style Match becomes.
A more inspiring way to explore
Style is personal. It is visual. It is instinctive.
Style Match is built around that idea. It bridges the gap between finding a single product and discovering a collection of items that reflect your aesthetic, while continuing to improve as our creative community grows.
Next time you spot something you love on Crafter’s Market, click Style Match and see where it takes you.
You might discover your new favourite maker along the way.